THE HISTORY OF
ARKON OFF-ROAD
ARKON - ORIGINATING FROM ARCHON: GREEK ÁRCHŌN MAGISTRATE, RULER, NOUN USE OF PRESENT PARTICIPLE OF ÁRCHEIN TO BE FIRST, RULE
OUR MISSION
ARKON OFF-ROAD will lead the truck wheel industry with innovative designs, leading
manufacturing techniques, forward thinking styles, and a brand our customers are proud to be a part of!

Born the Summer of 2018, ARKON OFF-ROAD was conceived as a partnership between Custom Offsets and SD Wheel.
The two companies have been working side-by-side in the wheel industry since 2013. By teaming up, Custom Offsets
and SD Wheel are able to leverage buying power for all things wheels, tires, suspension and more.
All combined, Custom Offsets and SD Wheel consist of nearly 300,000 sqft. of warehouse, showroom and shop space
with locations in Appleton, WI and St.Charles, IL. The combined team is 150+ employees and could put on a
pretty impressive truck and car show with just their employee parking lots because we ARE enthusiasts.
The teams at both companies began talking in 2016 about getting off the "sidelines" and jumping into the wheel
game with their own brand. However, with growth rates of 100% year-over-year, the companies were consumed with
keeping up with their current business models. Then in the Spring of 2018, the leadership teams of Custom Offsets
and SD Wheel sat down over a German das boot of beer, shook hands, and ARKON OFF-ROAD was born. This
newly formed team would be constructed of the largest media team in the wheel industry and one of the largest
truck wheel & tire distributors in the nation. Vowing to focus on aggressive, PROPER DIRECTIONAL, high-quality, and
innovative wheels that know how to "listen" to the lifted truck market – ARKON OFF-ROAD is setting off
on a mission to dominate the wheel industry!
With almost 20 years of combined wheel industry knowledge, companies comprising almost completely of lifted truck enthusiasts, and the backing of Team Stance – ARKON OFF-ROAD has every intention of reshaping the truck wheel industry!

Shawn
Chief Marketing Officer

Steve
Chief Operations Officer

Ben
Chief Technology Officer

Joel
Chief Purchasing Officer

Jon
Lead Designer

Jarrod
Lead Videographer

Jeremy
Graphic Designer

Jon W
Web Developer

Luke
Videographer

Lars
QA/Data Lead

Zach
Web Development Manager

Max
Videographer

Emily
Event Cordinator

Alex
Director of Marketing

Kirk
Operations Manager

Schnell
Web Developer

Yupheng
Web Developer Lead

Thang
Web Developer

Eric Y
Web Developer

Cody
Videographer